We were approached to design the logo and brand identity for a new business specialising in floral design of a different nature. The name along with the brand had a hint of French boudoir, opulent and rich in colours and textures. “Loulou d.” came to life with a palette of different floral images, bold and intriguing, with a casual hand written font, that was developed and customised to convey the feeling of it being something special and personal to the recipient.