When a job comes along where you are asked to drive customer acquisition by means of referral, sometimes you just need to call it for what it is. That was the solution to the request to develop and internal campaign for Sage to drive traffic and increase customers through a referral system, by current users to new potential customers in the right business markets. Through a roll-out of posters, internal & external email communication, window decals and desk drops, we introduced this years drive to staff. Because at the end of the day, it’s all about the commission, which then opens up the possibilities of what you can do with all that cash.