The News Café chain of restaurants were refurbishing and re-launching some of their existing stores and looking to redesign their menus and in-store collateral at the same time. The idea was to look at their name and heritage to design something new and fresh and interactive for the customer, adding some excitement to the task of ordering a meal. We designed a newspaper with a series of different menu covers that would change every 2 months and create a new talking point amongst customers in-store.
