Insurance Zone started off as a small business by some hungry entrepreneurs, who quickly turned it into a serious contender and competition in insurance circles. They came to us to have a look at updating and refreshing their brand to compliment where the business was going and to give it the stature they wanted the business to communicate, without losing too much of where they came from. We updated their logo font and completely redesigned the symbol, to incorporate the 2 sides of the business that made up the whole, being short term and life policies. So the new identity developed and we created 2 visual languages based on the 2 specialist areas, using the same logo and symbol.