When a business has been around for almost 70 years, started and handed down to the third generation of the family to run, you know you are dealing with something special. And that is how we felt when we were briefed to design and update the logo and branding for Mentis, one of the oldest and most innovative steel engineering firms around. With products being the first of their kind in the world and supplied globally, we have all come into contact with the products in one way or another. We were asked to keep the original orange colour of the logo, which we gave a bit more of a punch to, and then created the new logo mark and visual language for the brand. Advertising and communication was also developed around the launch of the new identity. Strong, bold, impactful and full of confidence, Mentis stands tall amongst its competitors in the industry, leading the way forward.