How do you go about showing off and showcasing diamonds and jewellery along with beautiful design in a way that makes a statement? Well that’s exactly what was required from the brief to develop a new brand campaign for Elegance to create awareness and intrigue for the brand and the offering. We came up with the concept of using a women to sell the pieces in a way that made the jewellery the hero, without losing the emotion of how it makes a woman feel in each execution. What developed was an intriguing look for a brand that has come to stand for unique, classic and different pieces of timeless beauty.